Let’s talk about a few ways you can promote your restaurant online.
Google My Business
If you ask anyone to search for something online, the first place they usually go is Google. It therefore makes sense to create a Google listing with updated information about your business, photos, reviews etc. This is a great way to show the world what your food service can offer.
Even though there are some restaurant owners that completely despise Yelp, it is still a platform to consider. Restaurants directly benefit from a Yelp profile because customers still use yelp as a go-to platform to find a place to eat. I am an example of this because I did just that this past weekend in Lake Tahoe. I didn’t know the area so what did I do? Yep, I checked Yelp!
Having a website that you can call your own is very important. A website can give customers a sense of who you are as a restaurant or food service. It can also serve as a place to show off your food and provide customers a sample of your menu. To top it off, a website can help retain existing customers by collecting emails to send out promotions and event announcements to entice them to come back. Giving a sense of who you are and interacting with your customers goes a long way.
On social media? Hope you are. Social media helps give you another gateway to grab attention from your customers. There are many social media platforms and you do not need to use all of them. Find the one that works for you and be consistent with it. In addition, link your social media handles to your website to entice your followers some more.
Attract more customers by signing up with delivery platforms like GrubHub, Yelp (eat24), seamless etc. These platforms can help you get a bit more exposure because these platforms get a lot of traffic, making it a great way for new customers to find you.
Make an effort to implement some of these marketing to tips to help achieve results. Got questions? Ask away